Tse Chen Ling Center for Tibetan Buddhist Studies
TCL wanted to develop a logo that would speak about their
growing center and its mission of serving its community
by offering the San Francisco Bay Area's most extensive
teachings of the Tibetan Buddhist tradition in a supportive
and compassionate study and practice environment. "Tse
Chen Ling" means "land of great compassion."
The lotus and couch shell are two of the eight auspicious
Tibetan Buddhist symbolsthe lotus symbolizes compassion
and purity, and the conch shell symbolizes the calling
of an assembly, and "the fame of the Buddhist teachings
which spreads in all directions like the sound of the couch
trumpet." These two symbols were combined to create
a modern logomark for the Center, steeped in tradition.